A Beginner’s Guide to Self-Learning SEO Resources
Why Should Everyone Learn SEO?
SEO isn’t just about improving your website’s ranking—its real value lies in helping you understand user needs, optimize the online visibility of your products or services, and enhance user experience. By thinking from the search engine’s perspective and treating it as a “dialogue” with users, you’ll realize that learning SEO is essentially about mastering better “internet marketing.”
Where to Start?
Our recommendation is to begin with foundational theories rather than jumping straight into tools and techniques. First, grasp the basic concepts and goals of SEO.
Learning SEO requires a systematic approach. Initially, you might gather fragmented knowledge from various online courses, articles, and tools, but your understanding of SEO will remain incomplete. Through continuous learning and practice, you’ll gradually develop your own learning path.
Below are some resources to help you quickly get started with SEO.
1. Official Sources
Google Search Central
As the world’s largest search engine, Google’s official guidelines are the best starting point for understanding search engines. Google provides extensive resources and guidance for SEO practitioners. Check out the latest SEO guides in Google Search Central to stay updated on algorithm changes and optimization recommendations.
Official Link:
https://developers.google.com/search/docs/fundamentals/seo-starter-guide
2. Online Courses
1. SEO Specialization on Coursera
A beginner-friendly, structured course consisting of five modules covering fundamental SEO concepts—from keyword research to content optimization and website analysis.
Course Link:
https://www.coursera.org/specializations/seo
2. LinkedIn Learning
LinkedIn offers high-quality SEO courses suitable for learners at different stages. Opt for highly rated comprehensive courses to gain a well-rounded understanding of SEO.
Course Link:
https://www.linkedin.com/learning/
Choose one of the above courses to get started. After completing it, you’ll have a much clearer grasp of SEO.
*Note: These platforms require a membership. Coursera offers a 7-day free trial, while LinkedIn Learning provides 30 days. Completing the courses and assignments may also earn you an SEO certification. If you prefer not to pay, studying Google Search Central’s documentation is equally effective.*
3. Advanced Learning
Once you’ve built a foundational understanding, supplement your knowledge with online marketing courses to strengthen your SEO skills.
1. Semrush Online Marketing Courses
Semrush is a leading SEO tool, and its courses cover advanced SEO techniques and strategies to help you boost traffic effectively.
Course Link:
https://www.semrush.com/academy/lessons/
2. Ahrefs Blog & YouTube Channel
Ahrefs isn’t just an SEO tool—its blog and YouTube channel offer a wealth of SEO knowledge, especially on high-quality content creation and backlink building, making it a must-have resource for learners.
Ahrefs Blog:
https://ahrefs.com/blog/
Ahrefs YouTube Channel:
https://www.youtube.com/c/AhrefsCom
Choose one platform for in-depth learning. During advanced studies, you’ll encounter many technical terms—don’t worry, just look them up! Use Google or an SEO glossary to ensure you fully understand each concept.
4. Essential Practical Tools
Semrush & Ahrefs
Similarweb
Google Analytics
Google Search Console
5. Staying Updated with Google Trends
Google’s search algorithms and trends are constantly evolving. To stay ahead in SEO, keep up with the latest updates by regularly checking these websites:
Search Engine Journal:
https://www.searchenginejournal.com/
Google Search Central Blog:
https://developers.google.com/search/blog
6. Hands-On Projects
The best way to learn SEO is to apply theoretical knowledge through practice.
Online SEO Projects: Look for third-party platforms offering practical SEO tasks.
Create Your Own Website/Blog: This is the best way to practice. Use WordPress to quickly set up a simple site or leverage AI to build one (free hosting options like GitHub or Vercel are available). Gradually explore and refine your SEO skills.
Final Thoughts
Going from zero to mastering SEO isn’t difficult—consistent learning, practice, and optimization will lead to progress. SEO is an ongoing process that requires patience and exploration.
The most important step is to take the first one!
