Search engine optimization, aka SEO, refers to the things you can do to improve your website’s visibility in search engines.

SEO techniques focus on increasing the organic, or natural, traffic that you receive based on your ranking within the search engines. In other words, it helps people find your website on Google without you needing to pay for ads.

The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. The search engines will take note of your site and its content, categorizing it in a way that will allow it to show up in the SERPs (search engine results pages) when certain keywords are queried.

On-Page SEO refers to things you do ON your website itself to optimize it for better search rankings (e.g. on-page optimization, internal linking, sitemaps, page load speed, etc.)

Off-Page SEO refers to things done outside of your website to help improve your search engine rankings (e.g. link-building, social bookmarking, etc.)

SEO involves technical works on your website, most SMEs in Hong Kong have limited resources, and it’s expensive to recruit a full time SEO expert. General digital marketing specialists may not fully understand SEO operations, making outsourcing SEO work to an HK SEO agency a better option.. HKG Digital offers affordable SEO plans to maximize your ROI.

Here are some key reasons:

Lack of Expertise and Experience: SEO involves complex techniques and ever-changing algorithms (such as Google’s Core Updates). Professional SEO teams possess up-to-date knowledge and hands-on experience, helping businesses avoid unnecessary detours.

Save Time and Reduce Labor Costs: SEO requires long-term commitment. Building an in-house SEO team means hiring web developers, content creators, data analysts, and more, which can be expensive. Outsourcing allows internal teams to focus on core business operations.

Adapt to Algorithm Changes: Search engines update their algorithms thousands of times a year (e.g., BERT, Helpful Content updates). SEO companies can quickly adjust strategies to minimize ranking fluctuations and the risk of search engine penalties.

Avoid Common Mistakes: DIY SEO may lead to black-hat practices (e.g., keyword stuffing, low-quality backlinks, AI-generated content, plagiarism), triggering search engine penalties. SEO experts adhere to white-hat guidelines, ensuring steady and sustainable ranking improvements.

As a highly recommended Hong Kong SEO company, HKG Digital provides one-stop SEO and website management services, allowing you to focus on your business while enjoying increased traffic and sales driven by SEO.

No SEO agency in Hong kong even Worldwide can guarantee No. 1 result unless keywords are company name or brand term. If there is an SEO company who can offer you No. 1 guarantee, you have to be careful and understand contract terms.

No, not recommended. Some SEO agencies in HK may accept but we would like to state that it is difficult and ineffective for an SEO campaign with only one keyword.

For example, “SEO” is one of the most difficult keywords to push, you need other long tails keywords such as “SEO Hong Kong”, “SEO HK”, “SEO Expert”, “Google SEO” to support. Although those keywords have less search volume than “SEO”, they are more easily to get to the first page, and hence you get traffic in a short period of time.

And if users are looking look for services or company, they would search “SEO Agency”, “SEO Company Hong Kong”, “SEO Services”. If you just optimize one keyword, you would probably lose a huge portion of potential clients.

Moreover, over-optimizing one keyword may easily get penalized by Google.

Place a website’s pages in search engine results.
Gain visibility by achieving good positions in the SERP.
Generate traffic through users clicking on organic links.
Generate qualified leads or online sales as users arrive on the site by typing keywords indicating a specific search intent.
Improve online reputation (a company/brand that is highly visible in search results has better control over its image).

Keyword Research
Contents (Content is King)
On-Page SEO
Off-Page SEO
Local SEO (Google Business Profile)
User Experience

What does an SEO Agency do?

– Conducting comprehensive keyword research to identify opportunities aligned with our niche.
– Developing and executing SEO strategies designed to improve our website’s search rankings.
– Optimizing content, including blogs, landing pages, and other web assets, for organic traffic growth.
– Monitoring and analyzing website and campaign performance using industry-leading SEO tools.

Even though foreign SEO companies may offer more competitive pricing, we strongly recommend hiring a Hong Kong-based SEO agency for the following reasons:

1. Foreign SEO companies are not familiar with the Chinese language and the local market.

2. If there are issues with SEO rankings or your website, a local HK SEO agency can provide immediate answers and solutions.

3. After foreign SEO experts handle on-site SEO, your website may face security risks and become more vulnerable to hacking.

4. Communication with overseas SEO teams can be difficult, and the inability to meet in person can delay SEO progress.

5. The quality of non-local SEO companies varies widely—some may be more expensive than Hong Kong SEO firms while offering inferior service.

Yes, our SEO company provides a Google search results first-page ranking guarantee: Within 3, 6, and 12 months after completing on-site optimization, at least 10%, 30%, and 60% of keywords will rank in the top 10 positions on Google, respectively. Note: This ranking guarantee only applies to the Hong Kong (HK) region. For ranking guarantees in other regions/countries, please consult our SEO experts.

As for Yahoo and Bing, due to their unstable algorithms that cause significant fluctuations in website rankings, we do not offer a ranking guarantee for them. However, generally speaking, our clients tend to achieve better rankings on Yahoo and Bing compared to Google.

For businesses targeting a local audience, Local SEO is essential. It helps your website appear in local search results and map listings by focusing on the following:

Google Business Profile Optimization: Keep your business information updated, including hours, services, and location.

Local Citations: Ensure consistent NAP (Name, Address, Phone Number) across directories and platforms.

Local Reviews: Encouraging and responding to reviews builds trust and impacts local rankings.

Localized Content: Creating content specific to your region, services, or community improves relevance in local searches.

Example: When you search for terms like [HK SEO] [Hong Kong SEO] [SEO Agency] [Hong Kong SEO Agency] [SEO Agency Hong Kong] [SEO Company] [Hong Kong SEO Company] on Google, you’ll see HKG Digital appearing in the business listings.

An SEO company Hong Kong that offers ranking guarantees will go the extra mile to ensure your website ranks well. Think about it—if there’s no ranking guarantee, the SEO agency might avoid competitive short-tail keywords and only focus on long-tail keywords to make ranking easier. Without these essential yet highly competitive short-tail keywords, your search visibility and exposure could drop significantly.

Take a Hong Kong SEO company as an example:

Short-Tail Keywords:
SEO
SEO Optimization
SEO Company
SEO Services
SEO Expert
HK SEO
SEO HK
SEO Agency
SEO Company
SEO Services
Google SEO

Long-Tail Keywords:
Hong Kong SEO Company
Hong Kong SEO Services
SEO Optimization Services
Hong Kong SEO Expert
Google SEO Company
Hong Kong SEO Agency
SEO Agency Hong Kong
SEO Company HK
SEO Services in Hong Kong

Customers start their quest to find you online by typing in keywords or key phrases into Google, Yahoo, or Bing. (For simplicity’s sake, We’ll use the word keyword to mean either a single or multi-word phrase as a search engine query).

If you have limited budget, we would suggest to you choose SEO over SEM, although SEO may takes some time to gain traffic and sales, it’s ROI is much better then SEM in the long run. SEM can be included during your peak season.

SEO and SEM (Keyword Advertising/Search Ads) each have their advantages, but if you have a limited budget and focus on ROI, we recommend starting with SEO. During peak seasons, you can complement it with keyword ads to boost sales.

Think about it: when you dominate both the ad and organic search ranking positions on Google’s first page, customers will more easily remember your website. This also enhances their trust and confidence in your brand, leading to sales inquiries.

Additionally, it’s important to note that SEM is highly vulnerable to malicious clicks by competitors, which can make SEM costs many times higher than SEO. As an HK SEO company, we are also victims of spam clicks. Here, we’d like to call out our fellow SEO practitioners in Hong Kong: instead of spending time, money, and effort meticulously attacking our search ads, why not dedicate more time to mastering SEO techniques and improving the quality of SEO services? This would be far more beneficial to the development of Hong Kong’s SEO industry.

A link from a directory, blog, web portal or another industry site to your website is counted as a vote by Google that your site is important. The more high quality links the higher your search results for targeted keywords.

No, we don’t. Clients should be careful that some Hong Kong SEO companies offer “Free” SEO services until there is a keyword ranked first page (or Top 10). Normally those SEO agencies will include some super long tail keywords (for example, “Best SEO Company in Hong Kong”) and their service charges are actually much higher than us.

Website is a must-have element for SEO. You just need a simple website to kick off your SEO campaign. We can offer a special discount on Web Design services if you subscribe our SEO service.

Being one of the most popular SEO companies in Hong Kong, powered by Google’s Search Specialist, HKG Digital offers complete and unique SEO services. And we have optimized over 500 websites, 15,000 Keywords with 99% successful rate.

Depends on the industry competition, if it’s an easy market (e.g. Very specific products or services you are offering), we would recomend to start with 20 to 30 keywords, however, if you are in the highly competitive area (e.g. Online shop or There are several major players already occupying in the first page), you should start with at least 50, 60 or even 100. Of course, due to limited budget, you can also try with a smaller number of keywords that your company wanna focus on, and add keywords later if ranking getting better.

Taking a local Hong Kong SEO company as an example, here are the basic 20 keywords that should be included:

HK SEO
SEO HK
Hong Kong SEO
SEO Hong Kong
SEO Agency
HK SEO Agency
SEO Agency HK
Hong Kong SEO Agency
SEO Agency Hong Kong
SEO Company
HK SEO Company
SEO Company HK
Hong Kong SEO Company
SEO Company Hong Kong
SEO Services
SEO Services Hong Kong
SEO Expert
SEO Consultant
Google SEO
Google SEO Company

Of course, if it’s a newly established Hong Kong SEO company, in such a highly competitive SEO industry, it may take a year or more for the above keywords to rank on the first page. Therefore, it might be better to consider targeting some emerging or secondary keywords first.

For example: GEO Generative Engine Optimization
HK GEO
GEO HK
Hong Kong GEO
GEO Hong Kong
GEO Agency
GEO Company
GEO Services
GEO Expert
GEO Consultant
Google GEO

While choosing the best suit Hong Kong SEO company, you should consider:

Budget, Cost and ROI for SEO (You can earn money from SEO campaign?)
Expected Results (Any Ranking Guarantee?)
Similar or Competitor case studies done by that SEO agency
SEO Tasks to be done by the agency

Choosing the best or most suitable SEO agency can indeed be a headache, as it will impact your SEO rankings—and the resulting traffic and business—for the next six months to a year. We recommend that clients consider the following factors when selecting an SEO company in Hong Kong:

1. Whether the Hong Kong SEO company has a skilled, capable, and experienced team.

2. Whether the SEO agency has a good reputation and is recommended by clients.

3. Whether the SEO service pricing is reasonable—annual, quarterly, or monthly payment options.

4. Whether the SEO company has case studies across various industries and related SEO optimization examples.

5. Whether they provide comprehensive SEO optimization services and use white-hat SEO techniques instead of black-hat. Be cautious of SEO companies that only offer backlinks while neglecting technical and content optimization on the website.

6. Whether they offer ranking guarantees and alternative optimization strategies if rankings do not meet targets.

7. Whether the Hong Kong SEO agency has a local team that can quickly address website and ranking issues.

8. Whether they provide monthly or on-demand ranking reports generated by third-party tools.

9. Check the SEO company’s rankings on Google or other search engines for keywords such as “HK SEO”, “Hong Kong SEO”, “SEO company”, “HK SEO Company”, “Hong Kong SEO company”, “SEO Agency”, “SEO Agency HK”, “SEO Agency Hong Kong”, “SEO services” to see if they rank in the Top 10.

1. Brand E-commerce Websites: All online stores require SEO—otherwise, relying solely on paid ads for traffic will drastically cut into your profits.

2. B2B Businesses: Especially in industries with global demand, SEO can eliminate the need for costly annual trade shows while generating a steady stream of orders from around the world 365 days a year.

3. Industries with High Customer Acquisition Costs or Expensive Ad Clicks: Examples include medical aesthetics, self-storage/mini storage, real estate, financial loans, and company formation services.

4. Websites Restricted from Running Google Ads: Such as those for doctors, dentists, and e-cigarette products.

5. Last but Not Least—SEO Company Websites: An SEO firm must rank well itself to convincingly attract clients to its SEO services.

Our SEO company’s team consists of:

Technical SEO Specialists: Responsible for keyword research, optimizing website structure, improving loading speed, ensuring mobile-friendliness, and more.
Content Creators: Produce high-quality, multilingual SEO-optimized content to enhance search engine rankings.
Link Building Specialists: Acquire high-quality backlinks to boost website authority and credibility.
Digital Marketing Experts: Monitor SEO performance, provide data-driven insights, and offer optimization recommendations.

Building such a team requires significant manpower and resources, which can be a heavy financial burden, especially for small and medium-sized enterprises (SMEs). Therefore, most SMEs opt to outsource their SEO operations to professional SEO companies.

DIY SEO:
✔ Lower cost
✔ Full control over the pace of SEO expansion and strategy development
✔ Direct responsibility for results (good or bad)
✖ May require time investment and tool purchases
✖ Limitations in SEO skills or technical expertise
✖ New SEO trends may require additional training

SEO Agency:
✔ Higher upfront cost
✔ Access to experts across various SEO fields, enabling a more comprehensive optimization strategy
✔ Faster execution, saving time on SEO research, allowing focus on other business needs
✔ Provides detailed reports, data insights, and ongoing optimizations
✖ Contractual constraints reduce flexibility
✖ Less immediate control over SEO outcomes for the business owner

In summary: If you have SEO experience, a limited budget, and the time and resources to invest, DIY SEO may be a good choice. On the other hand, if you need professional expertise, want to save time, and have the budget to invest in a comprehensive strategy, hiring an SEO agency is recommended.

Yes, our SEO plan offers unlimited clicks. We charge a fixed monthly fee, and the price remains the same no matter how many clicks your website receives. However, it’s important to note that some Hong Kong SEO companies advertise “unlimited click” plans that are actually SEM (Search Engine Marketing), which is different from SEO.