On page vs Off Page SEO
As today’s SEO goes, there are two main distinct approaches: On-Page and Off-Page SEO.
What is On-Page SEO?
On-page SEO is mainly trying apply SEO tactics like keywords in the content of your website: like HTML code, title, alt tags. It’s the foundation of the SEO content, which I also call content optimisation. On-Page SEO focus on:
- Keywords: The old fasion of the searching keywords.
- Meta description: Description of your page.
- Alt text: Descriptive text for your images and videos etc.
- Title Tag: Heading text that appears in your browser tab.
- URL Structure: The way of organising the url (web address) of your page.
- Internal Linking: This is very important, but many people ignored. it’s a *guide* for google’s crawler to get the linked content on your website. It will also keep the visitor to stay on your website longer.
- Page Performance: Loading speed of your website.
What is Off-Page SEO?
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for instance.
Off-page SEO focus on:
- Domain Authority: whether your domain is relevant to to the content/keyword weighs a lot in the ranking, because it’s declearing a ownship of the content.
- Backlinks: other websites or pages that uses link back to your website.
- Social Promotion: interaction bewteen social media page/post and your website.
It’s common to say: on page SEO is more about internal structure: like content and URL. Off Page SEO is more about extern resources and your website.